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OBJECTIVE
How might we help 23-27 year olds migrate & settle down in a new city?
SCOPE
✦ UI & UX Design
✦ Proof of concept
✦ Pet project
✦ Research
DURATION & SECTOR
~ 05 months
~ Travel & Social communication
WHAT IS THE PROBLEM STATEMENT?
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Migration is process human beings undertake to seek new avenues. The reason for such an undertaking has changed over the years. Early humans migrated for survival and humans today migrate for change, adventure & purpose.
Migration can be a challenging task. Data reveals that 67% of humans migrate in their mid 20’s, particularly from the ages of 23 to 27. We try to understand the challenges and journey people undertake and how service thinking and design intervention can make their lives better.
DATA, PERSONAS & INSIGHTS
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66%
move out during
college or employment
58%
Said that they had
a supportive family
when moving out
62%
Move into apartments
and co-living spaces
Finance
The biggest hurdle for
people to manage when
living independently
Settling in
was challenging when
moving out
53%
wanted independence
& privacy as a priority
Insights
WANTS AND LOVES
✦ Wants to live in a multi cultured city.
✦ Is trying to manage his finances better.
✦ He loves the startup culture.
✦ Likes to personalise his room.
✦ Appreciates open and inclusive communities.
The word “Home” is a has a nostalgic connotation for him.
HIS PERSONALITY
Extrovert
Introvert
Practical
Impulsive
Carefree
Worrisome
Independent
Dependent
HIS SCENARIO
Finding out events in the city. Looking for people who can support his business.
Finding spaces he can enjoy his personal time at. Being meticulous & sticking to his time table.
Insights
Sanjay Shetty
·
27 year old
Entrepreneur
Sanjay is a vagabond. He is someone who has moved around growing up. He is an independent personality.
He’s a fast mover, loves to risk and has grown up learning the ropes of life.
HIS DISLIKES
-
Getting sick when home alone.
-
Having to rely on friends.
-
Flatmates who don’t get along with him.
-
Not having the ability to choose.
-
Conservative communities in a city.
HIS CHILDHOOD
Attended boarding school as a 9 year old. Moved from hostel to apartments after school. Got used to migrating. From breaking rules as a child to living efficiently.
Very nostalgic about leaving houses he has lived in for a long time. Memories are important to him.
Insights
Priyanka Bhosle
·
24 year old
Software Engineer
Priyanka can be described as meticulous, systematic and a jolly person.
She has always had a close knit social circle growing up. She seeks friendship, liveliness & comfort.
WANTS AND LOVES
✦ Aiming to live a life with an organised systems.
✦ Wants to live in a city with good connectivity.
✦ The city should feel like home to her.
✦ Loves to build a community.
✦ Keeps finances in a check.
✦ Often visits parents & loves to take ownership in situations.
HIS PERSONALITY
Extrovert
Introvert
Practical
Impulsive
Carefree
Worrisome
Independent
Dependent
HIS SCENARIO
Planning daily tasks. Keeping a system in place to be worry-free. Often looking out for motivation in work related topics.
Loves making connections and a healthy community.
HIS DISLIKES
-
Dislikes messy environments.
-
Feels homesick & alone often.
-
Doesn’t appreciate disrespect.
-
Moving to a new place can be tough.
HIS CHILDHOOD
College days were an introduction in living alone. Life in hostels with classmates helped me get accustomed to a disciplined lifestyle.
I value good hygiene, healthy connections with my peers. All these years living alone and I still miss my family.
Anjali Singh
·
23 year old
Product designer
Anjali lived in a metropolitan city for a long time.
In a fast running city, she now seeks stillness. Living in a small town, she feels relaxed. She does things on her own time and loves taking it slow.
WANTS AND LOVES
✦ She has always wanted to live independently away from her family
✦ Wants to do things at her own pace.
✦ Anxious about settling in.
✦ Likes her own private space.
✦ Likes the slow pace of a town.
✦Wants to cut down on unnecessary tasks.
HIS PERSONALITY
Extrovert
Introvert
Practical
Impulsive
Carefree
Worrisome
Independent
Dependent
HIS SCENARIO
Keeping a list of tasks & dates that need to be addressed. Likes documenting daily life.
Loves reading and being up to date. Will browse news and trending items occasionally.
HIS DISLIKES
-
Getting sick when home alone.
-
Does not like constrains and limitation.
-
Often gets anxious about problems.
-
Needs help navigating when stressed and facing issues.
HIS CHILDHOOD
Wanted to move to a different city to be more independent. Struggled in finding houses, in dealing with owners. Navigating around the city took some time.
There are times when I feel low but visiting my family often helps me cope with situations.
Insights
What makes
happy memories?
Engaging
social circle
A sense
of personal
growth
Inclusivity and
personal space
Adventure
Career growth
Philantrophy
Insights
WHAT IS THE CONCEPT OF RAAHI?
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Raahi is your digital companion in this physical world.
It exists to assist people in exploring the city they live in. From existing citizens to new migrants, Raahi will help you create your home.
We provide services to connect, collaborate & find purpose in a new environment. For fast paced individuals to the ones taking it slow, we plan your days, establish your routines & organise your everyday.
Insights
Adventure
Community
Purpose
COMPETITIVE BENCHMARKING
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BENCHMARKING FOR THE SEARCH FEATURE
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Access
Downloading Raahi on Playstore.
Proceeding to onboarding.
Discover maps
Utilise pre-loaded maps and
itineraries inside Raahi to tour
and explore your neighbourhood.
Set systems
Set up tasks, participate in quests for a new user or manage existing info for old users
Onboard & Curate
Personalise feed and select categories preferred categories.
Document & Record
Gallery helps you document moments, while features like journal and blogs vocalise your experience in a new city.
Browse and updates
Follow updates about your city. Browse through trending topics.
INFORMATION ARCHITECTURE
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Insights
Insights
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